Twitter opens floodgates on 280-character tweets after few use it

Twitter opens floodgates on 280-character tweets after few use it

"In our testing, we have seen strong engagement levels with Tweets that are above 140 characters but ultimately, the best Tweets will come down to quality of language and content, whether the Tweet is 80, 180 or 280 characters", said Leanne Gibson, acting managing director at Twitter Canada. It also saw people with the longer character limits have more likes, retweets and mentions, get more followers and spend more time on the platform.

So, what are some of the highlights are below about the company's "experimentation process, extensive data analysis, research, and design work?"

Expanding the limit to 280 characters reduced the number of edited posts down to only one percent. There has been a wave of criticism of the move to 280 characters, with some tweeters claiming they will leave the site.

But some people were definitely excited about the new limit. The change was made to give people more space to express themselves in certain languages where the company felt the 140 restriction was limiting. You can see this happening in the graph below.

According to Twitter, fears that a 280 character limit would ruin the brevity of Twitter are unfounded. But that didn't happen. Earlier this year, the firm announced it would stop counting photos and links as part of the 140-character limit.

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"As a result, your timeline reading experience should not substantially change, you'll still see about the same amount of Tweets in your timeline".

A poll found that more Americans were in favor of the increase character limit than opposed to it. In other words, people who needed the extra space took it, but most people didn't. People did silly (creative!) things like writing 1 character per line to make their Tweets extra large.

It also said that numerous goofy things people did once they gained the ability to tweet more - like writing only a few characters per line to make extra-large tweets - were only a temporary effect.

We are making this change after listening and observing a problem our global community was having (it wasn't easy enough to Tweet!), studying data to understand how we could improve, trying it out, and listening to your feedback.

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