Uber recognises need for consumer trust after breach cover up

Uber recognises need for consumer trust after breach cover up

In October 2016 hackers stole the personal data including names, email addresses and mobile phone numbers of 57 million customers and drivers from Uber Technologies Inc.

"None of this should have happened, and I will not make excuses for it", Uber CEO Dara Khosrowshahi said in the statement, adding that the company is putting integrity at the core of every one of the company' s decision. The thieves also nabbed the driver's license numbers of 600,000 Uber drivers in the U.S.

Khosrowshahi said that what he learned about Uber's failure to notify users or regulators prompted corrective actions. But viewing this data breach cover up as an incident that only Uber could commit misses the writing on the wall.

And even the SEC has faced security issues of its own.

Under new data protection rules that come into force in the European Union next May, companies will have to identify and notify regulators of data breaches within 72 hours or face significantly increased penalties. Further, the FTC said Uber did not properly monitor employee access to customer information.

The company's reputation has already been dragged through the mud this year, and for many, the breach and cover-up was the icing on the cake.

Many other companies are failing to properly protect their privileged access accounts to both cloud and on-premises services, leaving them exposed to compromise from hackers that use default passwords, or non-unique user passwords stolen from other services, to breach their systems. Did Uber security have any monitoring in place to alert them when such vast amounts of data were accessed?

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The data was swiped by an employee from the personal credit ratings firm Korea Credit Bureau who then sold it to telemarketing companies.

As well as trouble potentially brewing in Cali over the hush up, New York Attorney General Eric Schneiderman has also launched an investigation into Uber's cockup - by our reckoning, perhaps only the fifth worse thing the controversial bad-boy biz has done over the past year.

- Affair site cracked - In August 2015 hackers calling themselves The Impact Team published almost 30 gigabytes of files including the names and credit card data of people who had signed up with Ashley Madison, a website facilitating extra-marital affairs.

State Attorneys General from NY and MA have opened investigations into the data breach.

"This wasn't simply a data breach", Rubin said. It was also in blue moon due to the sexual harassment case.

Businesses need to recognise that data breaches are a threat they face and they should be prepared to deal with them effectively to maintain customer trust, say security advisers.

The company's chief security officer Joe Sullivan has parted ways with the company following the announcement, the BBC reports.

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