Why Netflix, Inc. (NFLX) Might Get Into A Pricing War With Disney

Why Netflix, Inc. (NFLX) Might Get Into A Pricing War With Disney

ESPN, the focus of many an earnings call past, largely escaped scrutiny Thursday, thanks to Iger's announcement that the new direct-to-consumer, ad-supported streaming platform will be called ESPN Plus and will be set to debut in the spring of 2018. Disney purchasing most of Fox would understandably increase the likelihood of that happening, for better or worse.

News that Twentieth Century Fox was potentially looking at selling most of their entertainment division to Disney shocked the internet earlier this week, as this would open the door for a cinematic crossover between Marvel's biggest brands - the Avengers, Spider-Man, the X-Men, and the Fantastic Four. Additionally, Disney is planning an original series from Marvel. Iger also revealed that Disney's new service will be priced "substantially below" Netflix, at least when it initially launches.

Both shows will be exclusive to the new streaming service Disney is preparing to launch, putting them in competition with Netflix, Hulu, Amazon, and others.

A new Star Wars TV series is in the works.

Shooter in Custody, Trooper Being Treated for Gunshot Wounds
Investigators said the man was free to go, but then he flagged the troopers down again and asked about paying the citation. At some point, the suspect got away from the troopers, went back to his vehicle and got a gun, according to D'Ambrosio.

Disney was making all the right strategic decisions as it builds out the streaming business, Evercore ISI's Vijay Jayant said.

Needham analyst Laura Martin said the success of previous acquisitions and the lower streaming-service price point "could be a key strategic driver for the acquisition of FOXA or another large and diversified film and TV library".

Disney's shares have been a laggard on the Dow Jones industrial average, having fallen about 1.5 percent this year through Thursday, compared to the 18.7 percent gain the index has seen.

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