You can now buy concert tickets from YouTube

You can now buy concert tickets from YouTube

It'll list upcoming show dates, times, locations, and ticket information for hundreds of artists on tour right now.

Starting this week, YouTube will begin to display a new ticket widget just below your video (in the mobile app) or under the video's description (on desktop).

Listings for concerts will have "tickets" button. There's no mention of expanding to other ticketing companies and not all artists use Ticketmaster. It would have been great if you can buy the tickets directly from YouTube though, but that's the next best thing.

According to YouTube, "We've been experimenting with ways we can offer a ticketing experience to fans and we're excited to announce our first ticketing partnership with Ticketmaster".

Now Users of YouTube can buy concert tickets for concerts underneath music videos.

"We're just getting started".

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"At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans - the ones who not only watch and listen to videos, but are also willing to pay to see live performances", the post said.

Currently, Google is only teaming up with Ticketmaster but it can be expected that in future the company can do partnership with other ticket companies too. Needless to say, this means both the artist and the venue will have to be using Ticketmaster for ticket sales to their events.

This integration isn't exclusive to YouTube, however - Ticketmaster also works closely with Spotify, the current king of music streaming.

Music videos consistently are among the most popular content on YouTube, which boasts more than 1.5 billion monthly visitors.

What's really important with this new partnership with YouTube is that the online video streaming service has a larger reach in terms of audience. Apple Music, meanwhile, tried and failed in artist-to-fan connections with Connect, a social feed for artist updates.

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