30000-Square-Foot Retail Store - Opens in China

30000-Square-Foot Retail Store - Opens in China

The outlet, which is approximately half the size of a soccer field, was described by Starbucks as a "state-of-the-art premium reserve roastery" and has been specifically created to attract affluent, white-collar Chinese consumers, according to the Financial Times. Customers at the cavernous new outlet on the West Nanjing Road shopping strip can watch beans being roasted, sample high-end brews and use a Starbucks augmented-reality digital app to interact with the store. "Now in Shanghai you can see Starbucks anywhere". It's the first Starbucks Reserve Roastery - the company's new retail offering - outside the U.S.

China, a traditionally tea-drinking nation, is embracing coffee in the metropolis of Shanghai as the country stands to become the largest market for Starbucks.

The Seattle-based company is homing in on its fastest-growing market as it searches for ways to kick-start sluggish global sales after saturating the USA with lattes and cappuccinos.

"China represents the most important and exciting opportunity ahead of us".

Shares of Starbucks have risen 5.8 per cent this year. Of that, China contributes the largest chunk of income.

Oregon's Taggart to become Florida State's head coach, reports say
A Florida native, Taggart spent one year in Eugene, leading the Ducks to a 7-5 record and an appearance in the Las Vegas Bowl. Taggart is considered a skilled recruiter, and given his ties to Florida, he should have success in a talent-rich state.

Starbucks is exploring "a range of options" for delivery, said Mr Johnson, who declined to specify when the service might begin.

It wouldn't come as a surprise if this "friendship" and "shared values" resulted in key partnerships that would tremendously benefit the Starbucks brand in China, which helping Ma leverage Starbucks' considerable presence in the United States and other key markets.

Starbucks is opening one store in China every 15 hours, the company's China CEO Belinda Wong told "Squawk Box".

Starbucks already has 600 stores in Shanghai, more than NY or London.

'His attention to detail, meticulous care in selecting the freshest, high-quality ingredients and the artistry of preparation creates an Italian food experience that perfectly pairs with our most premium coffees. Basically, it's like the Willy Wonka Chocolate Factory of coffee shops. The company has already inked a deal for an enormous 43,000-square-foot Reserve Roastery in Chicago that's set to open in 2019. The concept is part of a broad push upmarket that includes a line of premium coffee called Reserve and cafes to showcase the new brand.

Related Articles

  • Sydney Loofe: Body of missing Tinder date woman found

    Her cell phone last pinged in the Wilber area, which is where the search was focused last week. "She has a decent heart". Several law-enforcement agencies including the Federal Bureau of Investigation have been involved in the search.
    Ravens CB Smith suspended 4 games for PED violation

    Ravens CB Smith suspended 4 games for PED violation

    Smith's injury tainted an otherwise impressive afternoon for the Ravens (7-5), who played their most complete game of the year. Smith, a first-round draft pick in 2011, has been hampered by injuries throughout his career.
    'House of Cards' to resume production, without Spacey

    'House of Cards' to resume production, without Spacey

    Deadline reports that it will be an abridged season of eight-episodes used to wrap things up in a satisfying manner. Production on the political drama had been suspended in the wake of sexual harassment allegations against Spacey.
  • Mayfield a Heisman Finalist for Second Time

    Mayfield a Heisman Finalist for Second Time

    He completed 71 percent of his passes this season for 4,340 yards and 41 touchdowns to just five interceptions. If it holds, Mayfield's efficiency rating of 203.8 would shatter the record he set a year ago of 196.39.
    Coach arrested in NY with teen to return to Florida

    Coach arrested in NY with teen to return to Florida

    A New York State Trooper found 27-year-old Rian Rodriguez and the girl in Syracuse on Friday. He faces the charge of interference with child custody, a third-degree felony, in Florida.
    Bill O'Reilly sued for defamation by one of his accusers

    Bill O'Reilly sued for defamation by one of his accusers

    According to the Times , Bernstein's suit did not, unlike some of the other claims against O'Reilly, involve sexual harassment. O'Reilly and spokesman Mark Fabiani did not immediately respond to a Law&Crime request for comment.
  • Steph Curry leaves game against Pelicans with sprained right ankle; X-rays negative

    Steph Curry leaves game against Pelicans with sprained right ankle; X-rays negative

    Curry's right foot rolled over Moore's foot and the Warriors point guard fell to the floor. The Warriors' next game is in Curry's hometown of Charlotte on Wednesday.
    Trump's Cut To Utah Monuments Sparks Protests And Lawsuits

    Trump's Cut To Utah Monuments Sparks Protests And Lawsuits

    He said that "we have not drawn out the maps specifically, but it's a small percentage of Gold Butte". President Trump has dramatically scaled back two national land monuments in Utah.
    Yemen's Former President Saleh Killed After Houthis Stop His Motorcade

    Yemen's Former President Saleh Killed After Houthis Stop His Motorcade

    Earlier on Monday, a Sanaa-based activist said that the Houthis had gained control of most of Sanaa from Saleh's forces. That dealt a serious blow to his already fragile alliance with rebel chief Abdul Malik al-Huthi.
  • Nvidia Shield TV plays GameCube and Wii games in China

    Nvidia Shield TV plays GameCube and Wii games in China

    The Nvidia Shield is priced at 1,499 Yen (US$226) and then you have the cost of the games on top of that, which is now unknown. The games are likely appearing on the Nvidia Shield because these two companies have developed a solid working relationship.
    Trump will call on Saudi Arabia to end Yemen blockade

    Trump will call on Saudi Arabia to end Yemen blockade

    They briefly lost control of much of the city in the recent fighting with Saleh supporters before making a dramatic comeback. Saleh ruled Yemen for more than three decades until he was forced to resign following an Arab Spring uprising in 2011.
    Obama Says More Women Needed in Power, Subs Trump During Speech

    Obama Says More Women Needed in Power, Subs Trump During Speech

    Barack Obama thinks it's time for more women to take office. Obama said, pointing to a need for change. Obama didn't limit his criticisms of Mr.