30000-Square-Foot Retail Store - Opens in China

30000-Square-Foot Retail Store - Opens in China

The outlet, which is approximately half the size of a soccer field, was described by Starbucks as a "state-of-the-art premium reserve roastery" and has been specifically created to attract affluent, white-collar Chinese consumers, according to the Financial Times. Customers at the cavernous new outlet on the West Nanjing Road shopping strip can watch beans being roasted, sample high-end brews and use a Starbucks augmented-reality digital app to interact with the store. "Now in Shanghai you can see Starbucks anywhere". It's the first Starbucks Reserve Roastery - the company's new retail offering - outside the U.S.

China, a traditionally tea-drinking nation, is embracing coffee in the metropolis of Shanghai as the country stands to become the largest market for Starbucks.

The Seattle-based company is homing in on its fastest-growing market as it searches for ways to kick-start sluggish global sales after saturating the USA with lattes and cappuccinos.

"China represents the most important and exciting opportunity ahead of us".

Shares of Starbucks have risen 5.8 per cent this year. Of that, China contributes the largest chunk of income.

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Starbucks is exploring "a range of options" for delivery, said Mr Johnson, who declined to specify when the service might begin.

It wouldn't come as a surprise if this "friendship" and "shared values" resulted in key partnerships that would tremendously benefit the Starbucks brand in China, which helping Ma leverage Starbucks' considerable presence in the United States and other key markets.

Starbucks is opening one store in China every 15 hours, the company's China CEO Belinda Wong told "Squawk Box".

Starbucks already has 600 stores in Shanghai, more than NY or London.

'His attention to detail, meticulous care in selecting the freshest, high-quality ingredients and the artistry of preparation creates an Italian food experience that perfectly pairs with our most premium coffees. Basically, it's like the Willy Wonka Chocolate Factory of coffee shops. The company has already inked a deal for an enormous 43,000-square-foot Reserve Roastery in Chicago that's set to open in 2019. The concept is part of a broad push upmarket that includes a line of premium coffee called Reserve and cafes to showcase the new brand.

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