Facebook Releases Bad News For Businesses

Facebook Releases Bad News For Businesses

While news should continue to be a big part of what Facebook users read, the change does highlight the company's power "to decide (and alter) the kinds of information that people are exposed to", said David Chavern, chief executive of the News Media Alliance, a group of about 2,000 organisations pressing for a larger share of the revenue their content generates on the social-media service. Instead, the social media site will give you posts that your family and friends have interacted with.

That data coincides with Facebook'scrackdown on clickbait, those sensational posts that exclaim, "You won't believe what happens next!" or "See what this Hollywood star looks like now!"

"I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions", Zuckerberg wrote.

Facebook announced a change to its News Feed algorithm that will keep posts from news publishers and brands out of your feed.

It wants people to feel better each time they use the social network. In this way Facebook hopes to improve the quality of time you spend browsing Facebook, specifically by showing you things that are most valuable/relevant to you and your particular life - not necessarily things that someone else or some company has paid for you to see. It has also been questioned about how its algorithms might have prioritized inaccurate news in News Feeds, thereby, influencing the recent American presidential election.

The markets, though, appear to have reacted badly to the news feed change, at least in the short term.

Parse.ly, an analytics company used by many top publishers, said in a blog post previous year that data from February to October showed a 25 percent decrease in Facebook referral traffic. "And the public content you see more will be held to the same standard-it should encourage meaningful interactions between people".

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Under the revised regime, there will be fewer posts from brands, pages and media companies and more from people.

"As a high quality journalistic source that users depend on, we are confident we can weather these changes while continuing to diversify our content streams with strong referrals from other social platforms".

The idea is to help users to connect with people they care about, not make them feel depressed and isolated.

Based on this, we're making a major change to how we build Facebook. That means the experience has largely centered on passive consumption of content.

We started making changes in this direction previous year, but it will take months for this new focus to make its way through all our products. Updates on ranking can be expected in the next few months so Facebook users will have more opportunities for interaction. Facebook has introduced a series of changes meant to address the problem.

Facebook's shift toward promoting conversation plays to the HuffPost's existing focus, Lau said, adding that the media outlet has always tried to foster discussion among its readers.

Rather than bringing people together, users have been led to passively.

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