Facebook Losing Young Users to Snapchat at Fast Pace

Facebook Losing Young Users to Snapchat at Fast Pace

The number of Facebook users aged 12 to 17 will decrease by 5.6 per cent in 2018, according to a forecast from New York-based market research company eMarketer. Before people start calling it the ultimate demise of Facebook, the social network now has more than 2 billion users around the world.

"In 2018, the number of US Facebook users ages 11 and younger will decline by 9.3 percent".

The research also predicts a fall in the number of Facebook users up to the age of 24. Snapchat will get log-ins from 43% of United Kingdom social networkers in 2018, more than double the number three years ago.

Overall, it's estimated that Facebook will lost 2-million users this year that are ages 24 and younger. Of the 2 million USA users under 25 that eMarketer estimates Facebook will drop this year, it sees Instagram catching only 1.6 million, while Snapchat is likely to scoop up 1.9 million.

Snap's shares soared 30% last week after it revealed better-than-expected financial results and continued steady growth in its global user base, up from 178 million in the third quarter to 187 million in Q4. Younger people are essentially a metric for what is popular at any given moment in time, and for Facebook, the numbers indicate that it's losing that edge.

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Although it now outpaces Snapchat in total users, Facebook could fall behind without new ideas.

"We see teens and tweens migrating to Snapchat and Instagram". It's user total is expected to grow by 13.1 percent to reach 104.7 million this year. Snapchat's popularity with teens and young adults has grown significantly since the platform first launched in 2011. Meanwhile, Instagram confirmed to TechCrunch yesterday that it's testing notifications for when someone screenshots your story-a feature that is integral to Snapchat.

However, Instagram still has more users in the USA than Snapchat, with their number expected to grow by 13.1% this year to reach 104.7 million. While that has pushed Instagram as a likely destination that the younger will like to get along with, Snapchat still seems to hold on to its appeal among its intended clientele.

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"We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being", Zuckerberg wrote in a post on his personal Facebook page, adding that he expected "the time people spend on Facebook and some measures of engagement will go down". "That's the predicament Facebook is in", said eMarketer principal analyst Debra Aho Williamson.

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