YouTube suspends Logan Paul's ad revenue because he's still making bad decisions

YouTube suspends Logan Paul's ad revenue because he's still making bad decisions

After barring Logan Paul earlier today from serving ads on his video channel, YouTube has now announced a more formal and wider set of sanctions it's prepared to level on any creator that starts to post videos that are harmful to viewers, others in the YouTube community, or advertisers.

TechCrunch reports that popular YouTube Star Logan Paul has had advertising revenue on his channel suspended.

"This is not a decision we made lightly", the statement continued.

While the company didn't go into details about the videos it believed exhibited Paul's disturbing "pattern of behavior" to its advertisers and the public, the YouTuber had reportedly published numerous videos recently which easily fall into this category.

Logan Paul apologised for his "suicide forest" video, then Tasered a dead rat.

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Paul did not immediately respond to a request for comment for this story.

As well as that, the site said it did not approve of Paul encouraging young viewers to participate in the Tide Pod Challenge, a risky social media trend which involves people filming themselves eating laundry detergent capsules.

The 22-year-old, who has over 16 million followers, earns his living from YouTube but the site has confirmed that his recent controversial content violates their strict guidelines and is "unsuitable for advertisers".

The company took action against Paul after he returned to the platform this week and continued to post offensive videos. Paul pushed his new merchandise heavily in one of his recent videos, saying that he was trying to make up for the loss of advertising dollars.

Animal rights group PETA immediately took issue with Paul's video torturing rats by saying "Yo, Logan Paul: Death isn't amusing". In a blog post this month, YouTube Chief Executive Officer Susan Wojcicki said the site is developing policies that would lead to consequences if a creator does something "egregious that causes significant harm to our community as a whole". And, he was unstoppable: Less than two minutes into the video, still dressed as a movie messiah or castaway, Paul bragged about gaining 1 million subscribers during the break. "You either love me, or you hate me", he says toward the end of the video. Apparently, he has not learned his lesson and has been stripped of ad revenue by YouTube after posting videos encouraging bad behavior.

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