Google procures GIF platform Tenor

Google procures GIF platform Tenor

For example, it began to boost the rank of mobile-friendly webpages on mobile search results back in 2015, and more recently said it was adding a signal that uses page speed to help determine a page's mobile search ranking.

Google Images started as a way to quickly and easily find photos and images online but as the Internet evolved and mobile devices exploded in popularity, the way people use Google Images has also changed (and not always in an organic or natural way).

Google Inc. today said it has acquired Tenor Inc., a San Francisco-based animated GIF search engine startup, for an undisclosed price.

The terms of the deal weren't disclosed in full extent, however by positioning itself as a search company that slots into a messaging ecosystem, Tenor seems like a natural piece of the puzzle for Google. Tenor quickly followed its iOS launch with similar applications for the Android and MacOS platforms, and its growth has been steady ever since.

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The vehicles "will soon be playing a vital full-time role in Waymo's driverless transportation service", it said. But the company's competitors appear to be surpassing the unconventional electric vehicle company.

Tenor claims about 12 billion monthly searches are carried out each month by 300 million users, according to Venture Beat. What's more, there's no way to force Google to give you the new test layout, which is now being made available only to some users who are seemingly selected at random.

Tenor launched three and a half years ago and was the first GIF keyboard on iOS.

Overall, it looks like Google wants to expand its capabilities in presenting gifs within its own apps and services. Although, Google made it clear in a separate blogspot that Tenor will stay an independent brand, and Google will only aid Tenor to find more content and API partners. It even supports the Touch Bar on the Mac through the Tenor app on the Mac App Store. The platform also has existing integrations with a large number of applications, including Gboard, Facebook Messenger, WhatsApp, Twitter, Kik, Viber, Zynga, and Samsung Messages.

Since making into the industry in 2014, Tenor has raised a total of $32 million.

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