Apple Copying Amazon Selling TV Subscriptions In App

Apple Copying Amazon Selling TV Subscriptions In App

The firm has entered discussions with a number of leading streaming services, reports Bloomberg, with a view to striking a deal to have them offer a sign-up option within its standalone TV application for Apple TV, iPad and iPhone. If Apple does introduce the ability to subscribe to services through the TV app, perhaps Netflix will be more willing to let Apple's user interface be the catalog to its video library.

Apple is following the footsteps of competitor Amazon with plans to amalgamate all of its TV subscriptions into its Apple TV app.

The app now presents a unified view of content that users can access, but they need to exit the Apple app and enter the ecosystem of the relevant third-party provider to subscribe to or purchase shows.

With the move, Apple plans to begin selling subscriptions to certain video services - like HBO Go and Netflix - from its TV client, rather than asking users to subscribe to them through applications individually downloaded from the App Store. Not only will it simplify things, it will also bolster the usage of the TV app because it would become a one-stop shop for looking, buying and watching content. But that's just about it. Users still need to hop between different apps when they want to switch to another video or content.

North Korean Leader Kim Jong Un Visits China Again, Meets Xi Jinping
The North Korean official flew in a private plane and arrived at Dalian airport on Monday amid heavy security, Yonhap said. Regional powers and the United States are seeking to prevent North Korea from obtaining nuclear weapons.

It also makes more sense than using Apple Music which probably wouldn't be the first platform you'd think of if you wanted to watch shows.

Apple is planning to release a range of family-friendly original TV shows next year, following meetings with producers and TV executives. Unfortunately, the new feature will not launch this year.

Apple Inc.'s plan to reinvent cable TV is starting to look a lot like the strategy of its rival Amazon.com Inc.

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