IHOP changes name to IHOB, says "b" is for burgers

IHOP changes name to IHOB, says

"The world is spiraling out of control and I can't understand why IHOP would force us to deal with more unwelcome change", said one Twitter user. On Monday, the company announced that the name change was just a promotion for its new line of burgers.

The move sent pancake breakfast lovers into a furore and sparked snarky broadsides from rivals already deeply rooted in the hamburger business.

Known previously as IHOP, the International House of Pancakes, has changed its name to IHOB.

As far as training the staff, he said the release of the new burgers was much the same as any other new menu item, and praised his staff for taking it in stride.

As social media campaigns go, the cryptic tweets issued by the International House of Pancakes - that it was planning to change its name from IHOP to IHOb -certainly had people talking. The "B" doesn't stand for breakfast, nor does it stand for anything that you'd likely want to eat for breakfast, or-let's be real here-at an IHOP at any time of day.

"We are definitely going to be IHOP", said Darren Rebelez, president of IHOP.

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One fan did support the measure if she gets coupons.

Unfortunately, few people guessed it, and that's exactly because the image of IHOP being a breakfast place held too strong.

The restaurant chain is introducing seven new varieties of steak burgers and promoting itself as a lunch and dinner spot. IHOP will remain family-focused, while Applebee's will still be a place to go with friends to get a beer and watch a game.

It's worth noting that the company's website still lives at IHOP.com.

The pancake chain has been coy about whether the name flip is permanent, saying Monday it was "for the time being". "And, when you try them, I think you'll agree with me that IHOb's new line of Ultimate Steakburgers are so good that I'd put them up against anyone's ... just like our pancakes".

It's worth noting that some form of burgers have been on the menu at IHOP for years.

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