Harley Davidson’s NEW 250cc-500cc motorcycle to take on Royal Enfields

Harley Davidson’s NEW 250cc-500cc motorcycle to take on Royal Enfields

Harley-Davidson's President and CEO Matt Levatich has stated that he is pushing hard to reverse the company's state of affairs, and defended the decision to shift production elsewhere from USA due to increased European Union tariffs - fuelled by Donald Trump's domestic enforcements.

This new product and broader distribution is meant to fuel Harley-Davidson's customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets.

"Our plan will redefine existing boundaries of our brand-reaching more customers in a way that reinforces all we stand for as a brand and as a company and we can't wait to kick it into gear", said Levatich.

Harley-Davidson will also open smaller storefronts in urban areas to broaden its appeal. For this market, Harley intends to develop a much smaller bike, in the range of 250 to 500 cubic centimeters.

The announcement follows the development of the electric concept bike LiveWire Project, which was created back in 2014 to enable riders to test drive and give feedback on so that the company could refine the design before ramping up production.

The latest research shows a decline in the average age of motorcyclists, with the Motorcycle Industry Council finding the median age of U.S. motorcycle owners increased from 32 to 47 since 1990.

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Speaking with CNBC, Levatich said that riding the LiveWire "is a different feeling". There are notes to the effect that penetration into the Asian markets is on the cards, but although Harley-Davidson Australia have been contacted for comment, there is no information on that at this time.

About 46 per cent of riders are over 50 and only about 10 per cent are 30-34. Who is the surprise partner of Harley-Davidson born from domestic stable and what impact will it make on the motorcycling landscape of India? Royal Enfield has more than doubled its sales in the last four years to 8 lakh units.

Motorcycle manufacturer Harley-Davidson unveiled a growth plan on Monday calling for lighter motorcycles and increased attention to foreign sales.

Sales in Canada fell 0.5 per cent over the past 3 months, and are down 4.9 per cent over the past six months. It will kick-start with the launch of its first electric motorcycle, LiveWire in 2019.

It was founded in 1903 and is based in Milwaukee, US.

The company is now one of the world's largest motorcycle manufacturers and an iconic brand widely known for its devoted following.

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