Your Netflix bill could soon increase as new ‘Ultra’ service is revealed

Your Netflix bill could soon increase as new ‘Ultra’ service is revealed

Video streaming behemoth Netflix is said to be testing a new high-tier service dubbed Ultra.

Images grabbed from the website show that there are at least two possibilities being considered for the new tier, which would cost €16.99 - $16.99 in the US if the current pricing scheme is maintained.

Tutto Android has obtained leaked Netflix promotional material that suggests the Netflix Premium tier is changing. The plans determine the quality of the streams, the number of screens customers can watch Netflix on at the same time, and to how many devices they may download movies and shows to. It's been discovered recently that Netflix is testing a new "Ultra" plan that will sit above the current Premium subscription plan.

At first glance, it doesn't appear that there's a lot of differences between the Ultra and Premium options, but as Polygon points out, some users have noted that the Premium subscription has been brought down to just two screens.

According to Italian source TuttoAndroid, the new tier would permit four devices to receive Ultra HD audio and video at the same time. Currently, Premium subscribers can stream up to 4 screens simultaneously.

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"We continuously test new things at Netflix and these tests typically vary in length of time", Smita Saran, a Netflix spokeswoman, said in an email. The current rate for the Basic plan in Italy is EUR 7.99, with EUR 10.99 and EUR 13.99 for Standard and Premium. Well, Netflix is testing a way to give you even more with a new Ultra Plan.

The Netflix App logo is seen on a television screen on March 23, 2018. Its website says the company may need to adjust prices to "respond to local market changes" such as taxes or inflation.

To get HDR, subscribers would have to pay extra.

It may sound odd to be ”testing” a price increase but Netflix often tests new features or changes with its users to evaluate the effects.

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