Facebook can now find your face, even when it's not tagged

Facebook can now find your face, even when it's not tagged

Facebook will use facial recognition to spot you in photos you haven't already been tagged in, as the social network attempts to fend off concerns about user privacy being overlooked.

They can review the post and then tag themselves, choose to leave themselves untagged or, if they are not comfortable with it, contact with the user who posted the photo to ask them to remove it, or file a complaint with Facebook, he said. The only exception to this is if the image was set as a profile picture, which is useful if you want to identify fake accounts.

There will also be a new on/off switch for all facial recognition features on Facebook. Facebook also says there will be an easier on-off switch if you find facial recognition to be more trouble than it's worth.

You will only be notify if the post was shared with you.

The social media giant will soon roll out "optional tools to help people better manage their identity on Facebook using face recognition", according to a blog post by Joaquin Quiñonero Candela, its Director of Applied Machine Learning.

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The same technology is also being used for a new tool that supports people with visual impairments. When photos and videos are uploaded to Facebook, they are compared to images in the template to determine if there is a match. Facebook has a long, very unfortunate history of keeping what you delete and making getting it off Facebook as hard as humanly possible. The site will now recognize new accounts made by people you have blocked and prevent the new account from sending you friend requests or messages.

"The words "face recognition" can make some people feel uneasy, conjuring dystopian scenes from science fiction", wrote Rob Sherman, Facebook's deputy chief privacy officer.

The new feature, which Facebook frames as a control measure for a user's image, is one of three new applications of facial recognition technology the company announced Tuesday.

Introduced two years ago, the technology recognises broad object categories like "trees" or "river" and will now be able to read out the names of people in the photos too, provided they Facebook users.

Unfortunately, the feature is not rolling out to Canada and the European Union where Facebook doesn't now offer face recognition technology.

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